Hey there! Ready to dive into an epic transformation? This case study tells the tale of CESI at Winston-Salem State University and the creation of their fresh new look. We're talking about the real deal—capturing CESI’s mission to spark entrepreneurial spirits and drive social change. From brainstorming to the final design, watch how we teamed up to craft a brand that screams innovation and unity. Buckle up and enjoy the ride!
The CESI logo is a smart mix of symbolism and design. It features the acronym CESI in a block-style font, symbolizing the foundational growth of entrepreneurship. The blocky typeface highlights strength and stability, representing the innovative building blocks for emerging entrepreneurs.
The logo's shape is inspired by the Wells Fargo building, a Winston-Salem icon, symbolizing CESI’s integration with the community and the dynamic nature of social innovation. Below the emblem, the center's full name is spelled out in the Satoshi font, with the acronym's words boldened for emphasis, enhancing brand recall and visual strength.
The name Winston Salem State University is in the Teko font, a modern choice that complements the main typography. Parallel lines flank the university's name, creating visual balance and honoring its prestigious reputation.
This logo isn’t just a visual identity; it’s a statement of CESI's commitment to innovation, community, and growth, captured in a thoughtful and visually compelling design.
The image beautifully captures the essence of the Center for Entrepreneurship and Social Innovation (CESI). On the left, a photo of the Wells Fargo building, a key part of the Winston-Salem skyline, is framed in bold red, echoing CESI’s primary color. This landmark symbolizes stability and growth, core attributes of CESI’s mission.
In the center, three interconnected red blocks represent the building blocks of entrepreneurship: innovation, development, and collaboration. These blocks reflect the CESI logo, highlighting the modular and interconnected nature of entrepreneurial ventures.
On the right, these elements blend into an abstract version of the CESI logo, creatively reimagining the Wells Fargo building laid on its side. This symbolizes CESI's community connection and inclusive approach to innovation. The red outline maintains brand consistency and reinforces CESI’s visual identity.
Together, these elements tell a story of growth, community, and the progressive spirit of CESI, all grounded in the solid foundation of Winston-Salem State University.
CESI's brand identity is anchored in a bold and symbolic color palette:
Innovator's Crimson (#BF3C3E): This vibrant red represents the fiery passion driving innovation and entrepreneurship at CESI.
Entrepreneurial Maroon (#912F38): A rich maroon symbolizing the resilience and commitment of CESI’s entrepreneurs.
Visionary Onyx (#221F20): Solid black grounding the palette, reflecting CESI's strong foundation and visionary outlook.
Unity White (#FFFFFF): Crisp white for contrast and clarity, highlighting CESI's dedication to unity and collaboration.
These colors together create a distinct visual language that embodies the spirit of CESI’s entrepreneurial and social innovation mission.
