Yisus Hairstyle aimed to create a new visual identity with a logo that reflects their core values of elegance, personal transformation, and expert care in the beauty industry. Their goal was to design a contemporary logo that appeals to stylish, empowered clients seeking bespoke hair and beauty services. Avoiding common beauty industry clichés, they chose a unique color palette that signifies creativity, sophistication, and a refreshing experience, showcasing their commitment to excellence and individuality.